Purple Amethyst is the primary healing stone and has been highly esteemed throughout the ages for its stunning beauty and legendary powers. Amethyst stimulates, and soothes, the mind and emotions. It fuels passion, creativity and spirituality. It is an excellent stone for business people because it will calm angry temperaments and gives a distinct advantage in situations where debating is required. Wear or hold Amethyst to bring in spiritual insights and reasoning.